For
nearly 100 years, Bakersfield College has been blending academic excellence and
social consciousness into the lives of all our students, regardless of their
academic program, education path or demographic differences. At the same time,
we have evolved into a multifaceted institution, one that serves a wide range of
constituencies. Now more than ever, we need to communicate a strong image to our
community, future students and those who make decisions about education around
the state.
Our traditional graphic identity provides more than just a consistent look. As an aesthetic platform for our institutional identity, the logo articulates who we are in a straightforward, resonant and unmistakable form. Above all, the logo solidifies our reputation and expands our presence in a rapidly changing higher education marketplace. Bakersfield College’s logo presents a powerful call to action for all potential students and supporters.
To communicate a unified visual image, we ask the entire campus community to adhere to the standards outlined in this Identity Standards & Media Policy guide. The guide covers the use of our graphic identity in all communications and functions on behalf of and supported by the College, as well as interactions with the news media. By applying it consistently in all of our messages, we will reinforce our strong image and help Bakersfield College fulfill a most promising future.
If you have questions about the Bakersfield College Identity Standards and Media Policy, or need more information or assistance, please contact the Department of Marketing and Public Relations at 4251 or the Graphics Center at 4651.
Download the Bakersfield College Identity Standards and Media Policy
Introduction - PDF (2.4MB)
background, introduction, general College information
Visual Communication Standards - PDF (4.8MB)
visual brand, logo and banner, color palette, historic logos
Collateral Materials Standards - PDF (2.6MB)
letterhead, envelopes, business cards, name badges
Written Communication Standards - PDF (2.6MB)
typography, editorial guidelines
Media Relations Policy - PDF (2.5MB)
media referrals, media basics, legal guidelines, emergency/crisis communications
Download the Bakersfield College Logo and Banner
The Bakersfield College logo should appear on all publications, promotional advertising and printed communications created on behalf of the College. The logo can also be applied to documents intended for use on campus by college staff. The Bakersfield College logo is the only logo that should be used to represent college departments and programs within the guidelines outlined in the Visual Communication Standards section of the Bakersfield College Identity Standards and Media Policy. The logo may not be used by any individuals, entities or other organizations without the permission of the College. Bakersfield College has all right, title and interest to the Bakersfield College logo and name.
Logos and banners are resizable. Simply hold down the SHIFT key as you drag a corner to resize proportionally.
Special logos for use in creating embroidered or engraved items, or for creation of banners and backdrops are available upon request from the Graphics Center at 4651.
Bakersfield College "Stacked" BC Logo
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Black logo |
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PMS187 and black logo |
| Reverse (white) logo |
Bakersfield College Horizontal Banner
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PMS187 Red writing on transparent banner |
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PMS187 Red writing on white banner |
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Black writing on PMS187 banner |
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Black writing on transparent banner |
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White writing on black banner |
| Contact: Amber Chiang |
| Director, Marketing and Public Relations |
| Phone: (661) 395-4256 |
| Cell: (661) 203-6837 |
| Fax: (661) 395-4230 |
